Finding Your Shop's Purple Cow with Vic Tarasik - The Auto Repair Marketing Podcast

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow. Talking Points What is a Purple Cow? Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible Using your purple cow to attract + retain customers Using your purple cow to attract + retain technicians Examples of some famous purple cows How To Get In Touch With Vic Tarasik Email - vic@shopownercoach.com Website - https://shopownercoach.com/ (Shop Owner Coach) How To Get In Touch With Shop Marketing Pros Group - https://www.facebook.com/groups/autorepairmarketingmastermind (Auto Repair Marketing Mastermind) Website - https://shopmarketingpros.com/meet-the-pros/ (shopmarketingpros.com)  Facebook - https://www.facebook.com/shopmarketingpros/ (facebook.com/shopmarketingpros)  Get the Book - http://shopmarketingpros.com/book (shopmarketingpros.com/book) Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com  Lagniappe (Books, Links, Other Podcasts, etc) https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 (Purple Cow) by Seth Godin Meta Description - Getting people to notice and talk about your shop is a goal of every shop owner.  Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow” Thanks to our partner RepairPal. Visit the Web https://repairpal.com/ (HERE)How to Connect With Kim and Brian Email: info@shopmarketingpros.com  Shop Marketing Pros Website https://shopmarketingpros.com/podcast (HERE) Meet us at the many industry events throughout the year.