Episode 166: Optimizing Paid Media - The Power of Expertise and AI

<p>This week on Commerce Code we speak with Jeremy Frick, Amy Mullins and Natali Ryzhikova from BN, an Augeo Company. We're talking AI, humans, paid media and organic media.</p><p>Brand Networks describes itself as <em>pioneers in AI-driven social technologies that revolutionize global audience engagement—empowering organizations to deliver unrivaled brand experiences through authentic, scalable solutions that define the social landscape through technology innovation. </em></p><p>We’re going to unpack that in the interview - </p><p></p><ul><li>What does that mean in practice?</li><li>What’s the role for human expertise?</li><li>Where does AI fit in?</li><li>How does AI do things humans couldn’t do themselves?</li><li>Where is it headed in the next few years? </li></ul>