EP299: New Customer Acquisition: How Much Can You Afford to Pay?

<p><span style="font-weight: 400;">How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.</span></p> <p><span style="font-size: 14pt;"><strong>Listen To Learn:</strong></span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to figure out your Customer Acquisition Cost</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of narrowing down your Customer Lifetime Value (and how to calculate it)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to add refunds, cost of goods sold, and more into your business costs</span></li> </ul> <p><span style="font-size: 14pt;"><strong>Our Partners:</strong></span></p> <p><a href="https://adworldconference.com/traffic"><span style= "font-weight: 400;">Save $700 on your Ad World 2021 Ticket!</span></a></p> <p><a href="https://oribi.io/digitalmarketer"><span style= "font-weight: 400;">Get a Free Trial of Oribi and 20% off with code: DigitalMarketer</span></a></p> <p><a href="https://www.nolimitcreatives.com/ads/"><span style= "font-weight: 400;">Get 50% off of Ad Creatives with code PTPODCAST</span></a></p> <p><span style="font-size: 14pt;"><strong>Resources Mentioned In This Episode:</strong></span></p> <p><a href="https://tiereleven.com/"><span style= "font-weight: 400;">Work with Tier 11</span></a></p> <p><a href= "https://www.digitalmarketer.com/blog/customer-acquisition-cost/"><span style="font-weight: 400;"> How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula</span></a></p> <p><a href="http://businesslunchpodcast.com/contest/"><span style= "font-weight: 400;">Listen & Win an Apple Giveaway!</span></a></p> <p><a href= "https://www.digitalmarketer.com/blog/how-to-calculate-average-customer-value-funnel/"> <span style="font-weight: 400;">How To