Ep133: Improve Your Networking Skills By Serving First (Instead of Selling) | with Liston Witherill

<p>If you work in the entertainment industry you might be living under the assumption if you get really good at what you do, jobs will just miraculously find you, and you can avoid the painful process of putting yourself out there and selling yourself. After all, selling is for businesses and salesmen.</p> <p>Well, guess what? <strong>If you are a freelancer in today’s gig economy, you are a business. </strong></p> <p>Referrals may work for awhile, but what if you decide you want to do something different and transition to a new genre of work? Suddenly your current network you’ve spent years building is of no use to you whatsoever. Having a solid networking strategy is essential for connecting with the right people so you can promote your businesses’ services (i.e. YOU) and build a career that provides you with the flexibility to expand your portfolio as desired and ultimately fulfill your passions.</p> <p>My guest today, <strong><a href= "https://servedontsell.com/" target="_blank" rel= "noopener noreferrer">Liston Witherill</a></strong>, has made his career helping experts sell their services. He is the founder and creator of <strong><a href="https://servedontsell.com/" target="_blank" rel="noopener noreferrer">Serve Don't Sell</a></strong>, and he's on a mission to help 100 million people become world-class, ethical communicators. He understands that networking can be intimidating, especially for busy creatives who identify as introverts and just want to focus on their craft. He also understands that many people view networking as making awkward small talk at boring mixers and events (pre-pandemic anyway) and bothering busy, more important people with cold outreach that never yields responses. But networking doesn't have to be this painful.</p> <p>Liston and I discuss the mindset shifts you need to make in order to network successfully and why doing so can improve your career exponentially. This episode will teach you the psychology behind effective networking and how to apply it to your unique situation so yo