Ep. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-Hutt

<p>In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (<a href="https://www.ampmycontent.com/" rel="ugc noopener noreferrer" target="_blank">https://www.ampmycontent.com</a>). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from <a href="https://podcasts.apple.com/us/podcast/ep-28-the-art-of-paid-content-promotion-w-daniel-daines-hutt/id1439041138?i=1000472877761">Ep. #28 - The Art of Paid Content Promotion</a>, where he shared some really cool Facebook advertising and copywriting hacks.&nbsp;</p> <p>If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. &nbsp;His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.</p> <p>Since Dan's last appearance on this show, Facebook as an advertising platform has gone through several changes. Because of these changes, advertisers have had to tweak their strategies to get a better ROI for their ads on Facebook. In this episode, Dan sheds light on the steps he took to make sure his ads performed well on Facebook consistently and how you can do the same. He also shares with us how his business survived and thrived during the ongoing Covid-19 pandemic.</p> <p>Hope you find this episode useful.&nbsp;</p> <p>-=-=-=-=-</p> <p><strong>Resources discussed in the episode:</strong></p> <p>Dan's Website - <a href="https://www.ampmycontent.com/promoted-content/">https://www.ampmycontent.com/</a></p> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing