E150 - The Truest & Most Loved New-Age Brand in the Country w/The Whole Truth's Shashank Mehta

<p>In this episode, we have a conversation with the Founder of the Phenomenal Brand - The Whole Truth - Shashank Mehta. Shashank Mehta, founder of The Whole Truth, reveals how the company creates new products. The process starts by identifying categories where &quot;big food&quot; brands have been misleading consumers, and where The Whole Truth can create a &quot;100% clean&quot; product that still tastes good. This is followed by a product development process which prioritizes maintaining the brand&#39;s philosophy and ethos, as well as catering to the unique expectations of each product category. Mehta emphasizes the importance of delivering high-quality experiences across the entire consumer journey – from product proposition, pack design, and price, to distribution and promotion. He attributes the brand&#39;s high repeat purchase rate and NPS score to consistently delivering on these elements, and to the brand’s policy of always being transparent and respectful towards consumers.</p>