E103: Talking the Marriage of Digital & Direct Mail Marketing Automation w/ Dennis Kelly, Postalytics - At the Coalface Podcast - 4 November 2021

<ul><li>Dennis is the Founder of CEO of Postalytics - <a href='https://www.postalytics.com/'>https://www.postalytics.com</a></li> <li>Postalytics is a SaaS direct mail marketing automation platform - think of it like Klaviyo but for direct (physical) mail</li> <li>Postalytics brings the power of segmentation, marketing automation, workflows and sending to an easy to use SaaS direct mail marketing automation platform for brands</li> <li>Merchants can use the Postalytics interface to create direct mail workflows and campaigns, designate target recipient groups/segments and trigger off the printing and mailing functions, with end to end trackability right from the Postalytics platform</li> <li>In this episode, Jason and Dennis discuss how brands can leverage direct mail, automation and mail analytics to dramatically improve their brand experience and achieve messaging cut through that rivals email</li> </ul>