Driving SME growth in Nigeria: Glovo launches Glovo Ads at annual Partners & Brands event

<p>#FeatureByGlovo</p>, <span>Driving SME growth in Nigeria: Glovo launches Glovo Ads at annual Partners & Brands event.</span>, <p>Glovo, one of the world’s leading multi-category apps, has launched Glovo Ads, a new offering designed to enable brands, restaurants and shops to accelerate their growth and market themselves to consumers directly in-app.</p>, <p>This was announced at its annual Partners and Brands event which took place on July 7th, 2023, in Ikoyi, Lagos to celebrate the power of partnerships in boosting Nigeria’s Q-commerce industry.</p>, <img src="https://cdn-fmcrawler.shalltry.com/public/prod/files/images/2023-07-27/original/e8e9dbc6-c171-497d-acbb-0811c1321772.jpg">, <p>Lorenzo Mayol, Brands Ads Director for Africa and outgoing General Manager for Glovo Nigeria kicked off the event by introducing Lamide Akinola, the newly appointed General Manager of Glovo Nigeria.</p>, <p>In his address, he explained that Glovo Ads has been specifically designed to provide partners with the tools they need to deploy campaigns across the marketing funnel and help small businesses and restaurants to drive sales in their local area.</p>, <p>Both large multinational brands and small independent shops can use Glovo’s specialist services through two specific platforms:</p>, <img src="https://cdn-fmcrawler.shalltry.com/public/prod/files/images/2023-07-27/original/7466c1a4-90f8-4efd-a5bb-239545f9723a.jpg">, <p>Glovo Ads will also provide off-app services, enabling both brands and smaller retailers to reach users through programmatic buying, all via Glovo’s self-service model. Brands can also see how their campaigns are performing in real time, enabling them to adjust their spending to target consumers accordingly both on and off the app.</p>, <p>Already, companies in Nigeria such as Coca-Cola, Bacardi, Pernod Ricard, Diageo, Nestle, Tolaram and Reckitt, have built Glovo into the marketing stack, while multinational advertising companies like Publicis are working with their clients to market through the app.</p>, <p>Lor