Drive Sales Using Affiliate Marketing With Dominick Keenan, VP of Sales & Account Mgmt at ClickBank

<p>Dominick Keenan is the Vice President of Sales and Account Management at ClickBank. ClickBank is one of the oldest and longest-running ecommerce and affiliate marketing companies globally, supporting many merchants and product owners since 1999.</p> <p>At ClickBank, Dominick focuses on supporting the company’s current vendors and affiliates and growing ClickBank’s business. Before joining ClickBank, Dominick worked in business aviation and commercial lending.</p> <h2>In this episode…</h2> <p>If you’ve been thinking about starting an affiliate program for your ecommerce brand, there are a few things you should know upfront. Not every ecommerce brand can use affiliate marketing as a sales channel. For instance, a fast-moving fashion brand with many SKUs may struggle to set up a working affiliate program.</p> <p>However, if you have a brand that fits the affiliate marketing model, you want to ensure you correctly set up you program to keep bad actors away. You also want to choose the right network and tools and hire the right people. How do you do all of that?</p> <p>In this episode of the <em>eCommerce Profits Podcast</em>, Joshua Chin talks with the Vice President of Sales and Account Management at ClickBank, Dominick Keenan. They discuss using affiliate marketing as a sales channel, how to know if your brand can succeed on the affiliate network, dealing with the bad reputation of affiliate marketing, preparing to launch your program, hiring to scale, and more.</p>