Deferred Revenue VS Accrued Revenue (How to Set Your SaaS Company Up for Success)

<p><span style="font-weight: 400;">Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - <a href= "https://bit.ly/34nThbm">https://bit.ly/34nThbm</a><br /> <br /> <br /> --<br /> <br /> <br /></span><span style="font-weight: 400;"><a href= "https://youtu.be/dmLtAIm6U-0">I didn’t want to shoot this video</a></span><span style="font-weight: 400;"><a href= "https://youtu.be/dmLtAIm6U-0">.</a><br /> <br /> <br /></span><span style="font-weight: 400;">Honestly, I didn’t even think it was necessary.<br /> <br /> <br /></span><span style="font-weight: 400;">I assumed that all scaling SaaS founders must be doing accrual accounting, right?<br /> <br /> <br /></span><span style="font-weight: 400;">But I soon discovered about 15% of</span> <a href= "https://www.danmartell.com/saasacademy/"><span style= "font-weight: 400;">those that I coach</span></a> <span style= "font-weight: 400;">were using cash accounting, and they weren’t clear on the difference between deferred revenue vs accrued revenue.<br /> <br /> <br /></span><span style="font-weight: 400;">...or</span> <em><span style="font-weight: 400;">why</span></em> <span style= "font-weight: 400;">it matters.<br /> <br /> <br /></span><span style="font-weight: 400;">Don’t worry, I’m not pointing fingers.<br /> <br /> <br /></span><span style="font-weight: 400;">Over the years, I made almost every business mistake there is, so there’s no shame or judgement here.<br /> <br /> <br /></span><span style="font-weight: 400;">But today I want to sell you on what accrual accounting is, WHY your accountant should be doing it...<br /> <br /> <br /></span><span style="font-weight: 400;">And how it will set up your SaaS company for success.<br /> <br /> <br /></span><span style="font-weight: 400;">In this video, I’m going to give you the perspective of an entrepreneur, a CEO, or a founder… NOT an accountant. You’ll learn:<br /> <br /> <br /></span></p> <p><span style="font-weight: 400;">- Why lots of SaaS founders start with cash account