CBP 126: The Riches are in the Niches - Cash-Based Physical Therapy in the Golf Niche—with Eric Wallace

<p><span style="font-weight: 400;">After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each day drained and unhappy. He knew he wanted something more, and that led him to begin exploring cash-based PT options—including listening to this podcast! </span></p> <p><span style="font-weight: 400;">When his family relocated to Appleton, Wisconsin, Eric teamed up with a chiropractor and ran the physical-therapy side of their business. He soon learned all about the frustrations that come with accepting insurance, and he began to dabble with offering some cash-based services. </span></p> <p><span style="font-weight: 400;">Soon after, Eric decided to go it alone and start his own fully cash-based physical therapy practice. He rented space in a gym to start, but his lack of a real business plan made things difficult. He quickly niched his focus to golf—an area of passion for him personally and a highly motivated target for the business. Eventually, he moved into his own space and went 100% cash-based with a focus on improving performance for golfers.</span></p> <p><span style="font-weight: 400;">In this <a href= "https://drjarodcarter.com/126" target="_blank" rel= "noopener">interview</a>, Eric shares what he’s learned along the way and what’s worked best in his recent foray into</span> <a href= "https://drjarodcarter.com/workshop-course/"><span style= "font-weight: 400;">online workshops.</span></a> <span style= "font-weight: 400;">He provides his top strategies for niche marketing and managing a practice as it grows.</span></p> <p><span style="font-weight: 400;">USEFUL INFORMATION:</span></p> <p><span style="font-weight: 400;">Check out our <a href= "https://drjarodcarter.com/workshop-course">Online Patient Attraction System</a></span></p>