Can a brand drive business performance? Can a brand drive business profit?

<p><strong>Can a brand drive business performance? Can a brand drive business profit?</strong> I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. &nbsp;</p> <p>I recap on<em> what a brand is and what it does </em>(link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done. &nbsp;</p> <p>This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand - anyone can use a brand to drive business profit. &nbsp;</p> <p>Watch and Enjoy!&nbsp;</p> <p>Gareth Flood &nbsp;</p> <p>Key Moments in this Episode &nbsp;</p> <p>========================&nbsp;</p> <p>00:00 Introduction&nbsp;</p> <p>00:33 Recap: What is a Brand?&nbsp;</p> <p>00:40 How brands drive business performance&nbsp;</p> <p>01:13 Two case studies of companies doing it well: Pepsi and Nike&nbsp;</p> <p>02:25 Pepsi case study 06:52 Nike Case study&nbsp;</p> <p>10:40 Do I need a brand?&nbsp;</p> <p>======================== &nbsp;</p> <p>If you like the content in this content and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video&nbsp;</p> <p>What To Watch Next:&nbsp;</p> <p>========================&nbsp;</p> <p>What is a brand? What role does a brand play in business? https://youtu.be/WpHjryYjzdg&nbsp;</p> <p>ACCESS MY FREE RESOURCES BELOW&nbsp;</p> <p>======================== &nbsp;</p> <p>MARKETING ASSESSMENT TEMPLATE If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FRE