Building A Next-Gen Nutrition Company with James Oliver, the Founder & CEO at Atlas Bar

In this episode, James Oliver, founder, and CEO of Atlas Bar shares his exciting journey in starting his own CPG brand in nutrition. It is a great story that combines his passion for nutrition, athletic background, and a genuine concern about the impact of food on both the body and the mind. The Atlas Bar is a unique product because it's the only one in its category that provides functional nutrition that supports both physical and mental health. James also talks about how he drove Uber and sold knives to raise money, how he started advertising the product to different gyms, the risks, and processes involved with launching the company, and why entrepreneurs have to learn and develop persuasion.