Bobcats, Jordan and Hornets: Oh My! 15 Years of Charlotte Basketball with CRO Jacob Gallagher

The Charlotte Bobcats were virtually brand new to the NBA when Jacob Gallagher joined the organization in 2006. You'll hear the fascinating story of Jacob's start in ticket sales, the culture change internally when Michael Jordan became the new owner of the team, the marketing strategy behind bringing the original Hornets name back to Charlotte, and his plans for the Hornets' front office both now and beyond this extraordinary year. Learn more about your ad choices. Visit megaphone.fm/adchoices