BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

<p><strong>In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:</strong></p><ul><li>Social media as a tool for engagement. </li><li>Deciding the best social media platform for you. </li><li>Law firm marketing versus individual marketing. </li><li>Connecting with those who already have deep roots in the community. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. </li><li>You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. </li><li>You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. </li><li>Focus on thought leadership in a way that makes sense for you. </li></ul><p> </p><p><i><strong>"There is no silver bullet or AI for authenticity." —  </strong></i><strong>Conrad Saam</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Steve Seckler: <a href="https://www.linkedin.com/in/stephenseckler/">https://www.linkedin.com/in/stephenseckler/</a></li><li>Get Staffed Up: <a href="https://getstaffedup.com/">https://getstaffedup.com/</a></li></ul><p> </p><p><strong>Connect with Ashley Robinson:  </strong></p><p>Website: <a href="https://greencardiganmarketing.com/">https://greencardiganmarketing.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/ashleyrobinsongcm/">https://www.linkedin.com/in/ashleyrobinsongcm/</a></p><p>Facebook: <a href="https://www.facebook.com/GreenCardiganMarketing">https://www.facebook.com/GreenCardiganMarketing</a></p