BE#153: You don't have to spend thousands of dollars to produce a PODCAST but at the same time you need right equipment for quality production says our PODCAST expert "Danny Ozment".

Our guest today, Danny Ozment, is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. He is also the owner of Emerald City Productions, a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group. In this episode we discuss: - His journey into entrepreneurship and becoming a podcast launch consultant and business strategist. - Podcasts are the number one place these days where people are having …long form conversations. - To me, podcasts in their own way are changing the world and I want to be a part of helping people learn from this form of content marketing. - Get help if you need it. - Think of a podcast as a place where the people listening to your podcast think of you as someone they trust. - You may not even need to make money off podcasts if you know how to speak to 50 or 100 people each week. - Podcasting is still a great idea. - Podcasting is a long term investment. - If you are not ready to podcast every week or every other week for the next six months to a year, don’t even start. - You need that long to build an audience. - With the podcast, people are spending a lot of time with you. - The podcast is the space for you to build really powerful relationships. - The biggest mistakes most entrepreneurs and even podcasters make are; taking too long trying to be perfect. They spend too long agonizing about what they are going to make, what they are going to talk about on their podcast and they don’t just start. - You gotta start early. - Think of your podcast as your main content, as your main body of work. - If you are not an expert on something, anything in your business…someone needs to be doing it. - Outsource a lot sooner than you think you need to. To learn how you can launch your own PODCAST do listen to this episode to get am