April Pride: Consciously carving out space for the female cannabis consumer

In recent years, public demand for legal cannabis has exploded --largely due to increased interest from female consumers, the fastest-growing demographic in the cannabis space. In this episode, April Pride, one of the first entrepreneurs in cannabis who created a specific consumer space for women, discusses why the legal industry may never reach its full potential without the help of female consumers. April also examines how marketing cannabis as a wellness product acted as a successful inroad to female engagement, why education and scientific research is paramount to reaching consumers in the future and the steps established cannabis entrepreneurs can take to create a more inclusive and equitable industry.