Accessibility Isn't Just a Compliance Strategy, It's a Growth Strategy - with Jeff White of Kula Partners

&#34;Accessibility Isn&#39;t Just a Compliance Strategy, It&#39;s a Growth Strategy - with Jeff White of Kula Partners<br/><br/>Building a website following accessibility standards has always been a winning strategy, but recent updates in the world of accessibility illustrate the risks of non-compliance are increasing dramatically for brands and agencies. With all this increased compliance pressure and the relentless pressure to drive growth, many teams are asking themselves, &#34;&#34;Am I actually doing all I can to deliver a great experience to my entire audience?&#34;&#34;.<br/><br/>In this episode of PressThis, we interview Jeff White of Kula Partners as he shares his thoughts around why accessibility isn&#39;t just a compliance strategy, but a GROWTH strategy. Jeff discusses simple approaches you can use to beef up the accessibility practice within your team and to do so with a growth mindset.<br/><br/>Delivering a delightful experience to those who consume your website with screen readers, greyscale color vision, or those unable to consume audio is not just a cool thing to do, but is also a great way to optimize your site for valuable buyers who can help you grow and get great SEO benefits in the process. If you&#39;re not optimizing for accessibility, you&#39;re slamming the front door of your digital business in your customer&#39;s face.<br/><br/>If you&#39;d like to learn how you can take a growth mindset with your accessibility strategy, listen to this episode of PressThis now!<br/><br/>Interview Questions:<br/><br/>* What is your WordPress origin story?<br/>* Briefly tell me about Kula Partners?<br/>* Why is accessibility important to you?<br/>* What are the challenges in getting brands to adopt accessibility?<br/>* What are the SEO benefits of accessibility?<br/>* What are the benefits to having content w/ better metadata (alt tags) outside of SEO?<br/>* What are the challenges in getting teams to integrate accessibility into their workflows?<br/>* Do brands optimize the UX and CRO for visitors consu