#9: Joe Sugarman's Triggers (A Useful List of “Psychological Triggers” to Convince People to Buy)

A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“). In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things. See this list on the web: https://kopywritingkourse.com/joe-sugarman-triggers/ (https://kopywritingkourse.com/joe-sugarman-triggers/) <a rel="payment" href="https://members.copywritingcourse.com/subscriptions">Support this podcast</a>