81. 4 Truths for Customer Experience as the Backbone of Your Business w/ Aaron Weiche

<p><span style="font-weight: 400;">During COVID-19, businesses need to recognize that hearing from and listening to customers has never been more important. Your customers need to feel safe if you’re reopening. </span></p> <p> </p> <p><span style="font-weight: 400;">To make customer experience the core of your business, you need to focus on the 4 truths of CX: it should be 1) differentiated, 2) easy, 3) visible, and 4) authentic.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/aaronweiche/"><span style= "font-weight: 400;">Aaron Weiche</span></a><span style= "font-weight: 400;">, CEO at</span> <a href= "https://gatherup.com/"><span style= "font-weight: 400;">GatherUp</span></a> <span style= "font-weight: 400;">and host of the</span> <a href= "https://www.thesaasventure.com/"><span style= "font-weight: 400;">Saas Venture Podcast</span></a><span style= "font-weight: 400;">, about the 4 truths and how to apply them tactically.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why listening to the customer should be a core part of your business</span></p> <p> </p> <p><span style="font-weight: 400;">- Prospective customers’ focus on reviews and need to hear from current customers</span></p> <p> </p> <p><span style="font-weight: 400;">- Data collection without lowering customer friction is not the win you think it is</span></p> <p> </p> <p><span style="font-weight: 400;">- Psychologically, a 4.78 is more attractive than a 5.0 review</span></p> <p> </p> <p><span style="font-weight: 400;">- 3 tactical spaces you should provide opportunity for customer feedback</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em>