78. Turning a Passion into a Nationwide Ice Cream Brand (While Getting Kids to Eat Veggies) with Jessica Levison, Founder of Peekaboo

<p><span style="font-weight: 400;">"Be very, very, open-minded, ask a lot of questions and just really not give up. Like if you know that this world needs, whatever it is that you want to build, just do it, you know, do it. " - Jessica Levison</span></p> <p><span style="font-weight: 400;">Jessica Levison is a mom of 3 (ages 4, 6 and 8) and a former lawyer who has a passion for ice cream. When she saw a need in her local community, she decided opened a brick and mortar ice cream shop (as a side hustle to her law job).</span></p> <p><span style="font-weight: 400;">However, after having kids she struggled with getting them to eat their veggies whereas they always would eat the ice cream. That is where the idea for Peekaboo Organics was born.</span></p> <p><span style="font-weight: 400;">Peekaboo makes ice cream with hidden veggies you cannot see or taste. Why? Because nothing feeds our soul quite like ice cream and that's just as important as eating our veggies!</span> <span style="font-weight: 400;">Jessica was recently featured on <a href= "https://allsharktankproducts.com/shark-tank-products-food-and-drink/peekaboo-ice-cream-with-hidden-veggies/"> Shark Tank</a> and Peekaboo can be found in stores nationwide.</span></p> <p><span style="font-weight: 400;">In this episode Jessica and I chat about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Starting a business in a completely new industry with no direct experience</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why creating your own group of mentors and advisors is crucial to avoiding mistakes</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The ups and downs of being a Founder</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Managing life with 3 kids and multiple businesses</span></li> </ul> <p>Follow Jessica at:</p> <ul> <li>Website: <span style="font-weight: 400;"><a style= "font-family: -ap