77. Embrace Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson, Red Wing Shoe Co.

Episode 77- How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.     VIEW SHOW NOTES: https://blog.kindredspeak.com/Red-Wing-Shoe-Co-Aaron-Seymour-Anderson-ep-77      LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy     SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices