72. Better Marketing Through Product, Sales, and Customer Conversations w/ Shanee Ben-Zur

<p><span style="font-weight: 400;">Now more than ever, having a focus on the customer experience matters. If we're not empathetic to what our customers are going through, we won’t just not make a sale, we’ll make an enemy. This timely reminder underscores the importance of customer data as an avenue for relating to the deep needs of the customer. </span></p> <p> </p> <p><span style="font-weight: 400;">You’ve heard of account-based marketing and selling… Account-based information ties into the customer experience just as closely.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/sbenzur/"><span style= "font-weight: 400;">Shanee Ben-Zur</span></a><span style= "font-weight: 400;">, Head of Marketing, Media, & Growth at</span> <a href="https://www.crunchbase.com/"><span style= "font-weight: 400;">Crunchbase</span></a><span style= "font-weight: 400;">, about using data to develop fuller pictures of your customers:</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p><span style="font-weight: 400;">- Shanee’s A/B test strategy and project team</span></p> <p><span style="font-weight: 400;">- CX touches wants, needs, and desires - not just finances</span></p> <p><span style="font-weight: 400;">- Organizing and interpreting customer interviews</span></p> <p><span style="font-weight: 400;">- Deeply understanding who the customer is means recognizing their stress & problem solving from a desire to help</span></p> <p><span style="font-weight: 400;">- If you can’t measure it, should you be doing it?</span></p> <p><span style="font-weight: 400;">- Where sales meets marketing meets product</span></p> <p><br /> <br /></p> <p><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</