68. Know Your Worth and Charge it! - How to Stop Underpricing Your Jewellery with Jessica Rose

<p><span style="font-weight: 400;">So many of us are timid about pricing, concerned about upsetting potential customers, and simply aren’t charging enough to make a profit. If this sounds like you, it doesn’t have to be this way. In this episode we unpack what may be causing you to undercharge along with simple exercises that can help you build confidence and charge what you’re worth!</span></p> <p> </p> <p><span style="font-weight: 400;">*Membership for</span> <a href= "https://www.jewellersacademy.com/membership"><span style= "font-weight: 400;">Jewellers Academy</span></a> <span style= "font-weight: 400;">is open for a limited time! Apply between September 13–October 4.</span></p> <p> </p> <p><span style="font-weight: 400;">EPISODE RECAP</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Undercharging harms your business in the long run (4:21)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Pricing communicates a lot about you and your business (7:11) </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">So why do so many of us undercharge? (9:19)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How do you overcome the fear of being challenged over your pricing? (11:29)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Don’t lower your prices—communicate your value (12:45)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Focus on selling in a way that feels authentic to you (14:20)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">When we undercharge we undervalue our customer (16:04)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Look for ways you may be diminishing the value of what you offer (19:07 )</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400