60. You Make It Happen: How To Connect Business, Brand And Consumer With A Compelling Customer Journey (with Brett Campbell, Claxon)

<div data-block-id="block-dd6ca02a-42c6-4657-943c-c847c753acfd"> What most business owners think of when they think of marketing and sales is simply getting your brand, product, or service in front of someone and converting them to buy. However, if you want to really elevate your marketing and sales engine to the next level, listen to this.</div> <div data-block-id="block-c01ad932-a7ab-4042-879c-edd373881ca2">  </div> <div data-block-id="block-c01ad932-a7ab-4042-879c-edd373881ca2">  </div> <div data-block-id="block-ac7e2a50-ae39-4bf1-8ecc-01c22919ca67">You need to be dissecting your customer's journey to find out how to speak to your target market from the moment they learn about you all the way through every single touchpoint until they purchase. It's about understanding your brand as well as your target market's needs and wants to the nth degree, and then communicating that back to the consumer.</div> <div data-block-id="block-07b8db0e-c253-4691-adfe-a094e2a74bc8">  </div> <div data-block-id="block-07b8db0e-c253-4691-adfe-a094e2a74bc8">  </div> <div data-block-id="block-8d1e3c67-9139-4aea-8644-3851c58d4f0e">So, how do you do this? We've asked one of the Vision Partners here at The Entourage, and Founder of the award-winning digital growth agency Claxon, Brett Campbell, to come and share his knowledge on what you need to do to craft a compelling customer journey. Turning what is a 5 day workshop's worth of knowledge into one crazy packed episode of The Make It Happen Show, this is one that you should take notes on and do the homework for! Check it out now.</div> <div data-block-id="block-22f14c3d-dff2-47a3-8f57-f2213c90a769">  </div> <div data-block-id="block-22f14c3d-dff2-47a3-8f57-f2213c90a769">  </div> <div data-block-id="block-7a6555b0-18a4-4489-b888-a0780f19d43f"> Timestamps:</div> <div data-block-id="block-b5a19a92-4de7-4cde-b1ac-e1a40ae00492"> 2:44 - What it takes to create a compelling customer journey</div> <div data-block-id="block-f0f76453-0a81-4ab0-93a5-41ebee9352e5"> 4:22 - The top factors to consid