573 | News from the EDGE | Week of 2.20.2027

<p>Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. </p> <p>Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search. </p> <p>Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.</p> <p>Oh, and why we are all AI guinea pigs! Listen now on the EDGE!</p> <p><strong>News from the EDGE:</strong></p> <ul> <li>[00:02:01] Introducing Guest Hostess: Gemma Houghton</li> <li>[00:06:10] Costs for an AI Search are as Much as 10 Times Higher!</li> <li>[00:10:32] Our Title Sponsor: <a href= "https://edgeofthewebradio.com/site" target="_blank" rel= "noopener">SE Ranking</a></li> <li>[00:12:14] This Might be the Last Time You Use LastPass…</li> <li>[00:16:44] EDGE of the Web Sponsor: <a href= "http://edgeofthewebradio.com/inlinks" target="_blank" rel= "noopener">Inlinks</a></li> <li>[00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.</li> </ul> <p><strong>Barry Blast from Search Engine Roundtable:</strong></p> <ul> <li>[00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain</li> <li>[00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility</li> <li>[00:28:53] Google Releases February 2023 Product Reviews Update </li> </ul> <p><strong>Thanks to our sponsors!</strong></p> <p>SE Ranking <a href= "https://edgeofthewebradio.com/seranking" target="_blank" rel= "noopener">https://edgeofthewebradio.com/seranking</a>   </p> <p>Inlinks <a href="https://edgeofthewebradio.com/inlinks" target="_blank" rel= "noopener">https://edgeofthewebradio.com/inlinks</a></p> <p><strong>Follow Us:</strong></p> <ul> <li><span style= "color: #333333;"><strong>Twitter:</strong></span><a href= "https://twitter.com/erinsparks" target="_blank" rel= "noopener">@Erin