572: When Megaformers Turn Into a Megabrand: Meet Amanda Freeman, the Founder of SLT and Stretch*d and learn how she's built a wellness empire

<p dir="ltr">Here’s what we’re talking about in this episode:</p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Overview of Amanda Freeman's fitness brand, SLT - Amanda Freeman, founder of boutique fitness brand SLT, discusses the high-intensity Pilates workout that has swept New York City and New England.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Growth trajectory and acquisition strategy of SLT - Freeman talks about the early days of SLT as a passion project, its growth trajectory, and the decision to partner with private equity to fund expansion and acquisitions.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Challenges of acquisitions in the fitness industry - Freeman explains the difficulties of acquiring other fitness studios and the need to carefully consider factors such as employee contracts and landlord negotiations.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Franchising versus corporate ownership in the fitness industry - Freeman discusses her initial hesitancy towards franchising and the challenges of balancing corporate overhead with the need for expansion.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Impact of COVID-19 on the fitness industry - Freeman touches on the challenges faced by the fitness industry during the pandemic and how it affected SLT's growth.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Compensation and performance in the fitness industry - Freeman discusses the issue of compensating employees based on performance and the challenges faced with managing remote locations.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr">Links:</p> <p dir="ltr"><a href= "https://studiogrow.co/">https://studiogrow.co/</a></p> <p dir="ltr"><a href= "https://stretchdspace.com/">https://stretchdspace.com/</a></p> <p dir="ltr"><a href= "https://www.linkedin.com/in/amanda-freeman-95b61614/">https://www.linkedin.co