52: Brendan Yong Scale Up Marketing: 3 Secrets To Maximizing Your Facebook Profits

<p><br><strong>FWEP00052 Brendan Yong</strong></p><p> </p><p>In this episode Brendan Yong will share about how to maximize Facebook profits. He is the Lead Consultant of Skill and Marketing to help customers do marketing automation. Today he will share the 3 Secrets to Maximizing Facebook Profits.</p><p> </p><p><strong>Social Media Marketing and Wastages<br></strong>Every entrepreneur nowadays is doing social media marketing. But not everyone gets the result that they expect. Here’s what Brendan has to say: </p><p> </p><p>(01:34 - 01:40) A lot of people are really doing some form of Facebook marketing or social media marketing or even SEM marketing</p><p> </p><p>(01:42 - 01:44) What is happening is actually you're getting a lot of eyeballs </p><p> </p><p>(02:16 - 02:28) the truth is a lot of things happen along the way and what happens is that, although you might have a lot of eyeballs but not many of them actually take the action of submit or make an inquiry. </p><p> </p><p>(02:31 - 02:32) that is what we call a lost traffic situation</p><p> </p><p>(02:38 - 02:45) So the other thing is once they buy or once they opt-in into your funnels then the other thing is how do you convert them into actual sale </p><p> </p><p>(02:47 - 02:55) This is what we call the drop-off so before they even buy they do not respond to your sales pitch and eventually they drop off </p><p> </p><p>(03:01 - 03:13) Once the customer buy once you don't do anything with them later on Why? Because these customers have value to you and this is what we call the customer life value. </p><p> </p><p>(03:15 - 03:27) You should optimize this customer life value as well because you spend so much money in drawing the eyeballs to your website and through your e-commerce polls and then you're not maximizing the value per customer? I think that's a big waste. </p><p> </p><p> </p><p><strong>What happens if you don't convert? <br></strong>Here Brendan further explains why there is no conversion despite the many views your Ads might be receiving: </p