439: How Are You Marketing Yourself? with BiggerPockets Producer Kevin Leahy

<p>Last week’s show with Marie Forleo was so good that Brandon and David are back with a special guest, BiggerPockets’ senior producer&nbsp;<strong>Kevin Leahy</strong>, to unpack all the wisdom from the “<strong>figureoutable</strong>” show.</p><p>Kevin learnt about Marie Forleo though his wife suggesting he take some of her advice when transitioning into his&nbsp;<strong>current position at BiggerPockets</strong>. A simple trick from Marie helped&nbsp;<strong>Kevin make some big decisions</strong>: see if your body expands or contracts when you think about&nbsp;<strong>two different options</strong>. This trick, along with her insight on&nbsp;<strong>writing your options down</strong>&nbsp;in order to take a step back from your situation, has helped Kevin make some hard decisions.</p><p>If you listened to last week’s show, you’ll remember that Marie touched on how important marketing is in any industry. Whether you’re a&nbsp;<a href="https://www.biggerpockets.com/real-estate-companies/find-real-estate-agent-directory" rel="noopener noreferrer" target="_blank">real estate agent</a>, a&nbsp;<a href="https://www.biggerpockets.com/blog/why-buy-hold-powerful-investing" rel="noopener noreferrer" target="_blank">buy and hold</a>&nbsp;investor, or a flipper,&nbsp;<strong>you have to be marketing to get clients</strong>, deals, and even employees. How are you&nbsp;<strong>differentiating yourself</strong>&nbsp;in the market, and what can you do to be “that guy” or “that girl” in your specific industry?</p><p>You’ll also hear a special tip on how Kevin<strong>&nbsp;lost a deal to another buyer</strong>, and the exact tactic that the other buyer used to get the&nbsp;<strong>property&nbsp;</strong><a href="https://www.biggerpockets.com/rei/glossary/under-contract" rel="noopener noreferrer" target="_blank"><strong>under contract</strong></a>. Kevin goes through why this is such a great tactic for making sellers comfortable and how you can deploy it in your future deals as well.</p><p>In This Episode We Cover:</p><u