431: Incorporate Videography into Your Business to Further Create a Captivating Experience for Your Readers with Shanika Graham-White

<p dir="ltr">In episode 431, Megan chats to Shanika Graham-White about how to incorporate videography into our businesses and why it is essential in today’s video-focused social media world.</p> <p dir="ltr">Content creator and recipe developer, Shanika, is part kitchen ‘ninja’ and connoisseur of interior decorating (hence her passion for beautifully staged food photos and videos). She is a self-taught cook and baker, who has partnered with top brands like Ripple Foods, So Delicious Dairy-Free, Vitamix and California Olive Ranch, to be the source for comfort food and sweets, with a healthy twist. She desires to help others turn the ‘little’ that they have into something magical - great food. On her blog, Orchids + Sweet Tea, you will find traditional dishes using organic ingredients as well as dairy-free, gluten-free, and vegan versions of your old and new favorites.</p> <p dir="ltr">In this episode, Shanika talks through her videography workflow, equipment and tips for creating captivating videos.</p> <p dir="ltr" role="presentation">- How to best transition to videography in a video focused social media world.</p> <p dir="ltr" role="presentation">- Translate food styling/photography into the space of videography.</p> <p dir="ltr" role="presentation">- The new age of food blogging and the need for social media AND SEO.</p> <p dir="ltr" role="presentation">- The best equipment to get started in food videography (for the novice and expert).</p> <p dir="ltr" role="presentation">- How to manage content creation, using techniques like batching.</p> <p dir="ltr" role="presentation">- Avoid trends and "burnout" in the new video age.</p> <p dir="ltr">Connect with Shanika Graham-White</p> <p><strong id= "docs-internal-guid-d433f3f4-7fff-ba39-f948-35b8d0f71b22"><a href= "https://www.orchidsandsweettea.com/">Website</a> | <a href= "https://www.instagram.com/orchidsnsweettea_/">Instagram</a></strong></p>