#426: Virgin's Velocity - the loyalty program from Virgin Australia - Rewarding Customer Loyalty Super Fast!

<p>Today’s episode features <a href="https://www.velocityfrequentflyer.com/" target="_blank" rel="noopener noreferer">Velocity</a>, the loyalty program from <a href="https://www.virginaustralia.com/au/en/#/" target="_blank" rel="noopener noreferer">Virgin Australia</a>.</p> <p>As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia&#39;s Velocity programme does exactly that! </p> <p>Our guest is <a href="https://www.linkedin.com/in/nickrohrlach/" target="_blank" rel="noopener noreferer">Nick Rohrlach</a>, CEO of Velocity, who shares with us the dramatic transformation of both the airline and its loyalty business in recent years. </p> <p>Customer loyalty is at the heart of their propositions, with a laser focus on proving to Australian customers that they will be rewarded for their loyalty super fast.</p> <p>Nick shares their latest campaigns, which are earning Velocity a reputation for bringing back some fun, even at a time of intense economic pressure for consumers. </p> <p>These campaigns are proving to be incredibly powerful tools that drive impressive levels of engagement for the programme, as well as earning welcome publicity for the airline itself – truly remarkable in such a mature and competitive market.</p> <p>Listen to enjoy my conversation with Nick Rohrlach, CEO of Velocity from Virgin Australia.</p> <p><br></p> <p>This episode is sponsored by ValueDynamx (Part of Collinson Group)</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/nickrohrlach/">Nick Rohrlach⁠</a></p> <p>2) <a href="https://www.velocityfrequentflyer.com/" target="_blank" rel="noopener noreferer">Velocity Frequent Flyer</a></p> <p>3) <a href="https://www.virginaustralia.com/au/en/#/">Virgin Australia⁠</a></p>