401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

<p><span style="font-weight: 400;">Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad. </span></p> <p> </p> <p><span style="font-weight: 400;">From writing his book</span> <em><span style="font-weight: 400;">This is Not a T-Shirt</span></em> <span style="font-weight: 400;">to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Bobby discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The validation of seeing his first-ever hoodie worn at the mall</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why the best brands act like the best of friends</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How one confusing Tweet led to an onboarding journey to NFT</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why NFTs are the "Trojan Horse" of crypto adoption </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Spending 4 months educating The Hundreds community about NFTs before launching their project</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The unforeseen challenges due to