#401: Paula Thomas is in the Hot Seat, Sharing the Power of Content Marketing in Loyalty

<p>This show is extraordinary as we hear <a href="https://www.linkedin.com/in/paulat/" target="_blank" rel="noopener noreferer">Paula’s</a> voice but as the <a href="https://letstalkloyalty.com" target="_blank" rel="noopener noreferer">Let’s Talk Loyalty </a>guest rather than show host.  Paula shares the evolution of the Let’s Talk Loyalty show which is already in the top 3% of global podcasts and three times higher listenership per show than average B2B podcasts.  </p> <p>We learn of Paula’s original intent for starting Let’s Talk Loyalty almost 4 years ago and her future vision and plans to expand into Loyalty TV later this year. Moreover, we learn about the power of content marketing for not only brand management but for loyalty programmes to embrace emotional loyalty.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/" target="_blank" rel="noopener noreferer">Amanda Cromhout.</a></p> <p> </p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/paulat/" target="_blank" rel="noopener noreferer">Paula Thomas</a></p> <p>2) <a href="https://letstalkloyalty.com" target="_blank" rel="noopener noreferer">Let&#39;s Talk Loyalty</a></p> <p><br></p>