40: Mada Seghete, Co-Founder of Branch: Overcoming Failures and Turn Them Into Strength Of Building A Community In More Than 55 Cities Around The World

<p><br><strong>FWEP00040 Mada Seghete</strong></p><p><strong> </strong></p><p><strong>How was Mada’s journey?</strong></p><p> </p><p><strong>They have failed on their previous projects but not giving up is the key to reach success. They connected their project to a video game, where you can have not only one life but seeing a poster in their office with only one heart that made them work differently according to Mada.</strong></p><p><strong> </strong></p><p>Today we have a really special guest and she is Mada Seghete and she’s the co-founder of Branch. Branch powers deep linking and mobile attribution for 35,000+ of the most advanced apps in the world.</p><p> </p><p>(1:56-2:18)  We really wanted to build something and one of the most important things that you can build as start-up founder is a team, and we realized that we were very different as co-founders and have very complementary skills  so we decided to stay together and keep trying.So we keep failing and trying out new things and Branch was gonna be the last one.</p><p> </p><p>(3:07-3:10) I spend a lot more time eventualizing than my co-founders do.</p><p> </p><p>(3:18-3:51) I run the marketing team so I travel a lot and speak about branch. The way I built influence is really through just getting to know things really in depth and writing about it, trying to speak about it things and finding areas so I can become an expert in telling others about it. So when I write articles I try to never write things that are superficial  by going depths of certain areas and that’s kind of trying to become a thought leader in the mobile world.</p><p> </p><p>(3:58-4:27) Instead of learning about everything by a little bit about this and a little bit about that I try to pick areas, for example, I do a lot of talks on virality and referrals and so I went and I research a lot  and I know a lot on how to make something viral. So instead of going and knowing everything about how to promote your app, I don’t know let’s say as much as paid advertising but I know a lot a