39: The Impact of Public Relations for Franchises with Fishman PR’s owners Sherri and Brad Fishman

<div> <p>Public relations have a lot to do with obtaining successful franchises. How many of you are intrigued with the public relation side and how it helps contribute with franchises? This week’s episode we have two guests joining us, Brad and Sherri Fishman. The Fishman’s own an organization called Fishman PR. They help business owners all over the world. The Fishman’s not only own a PR company for customers to hire, but they also do conferences all over to help and educate current and future franchise owners.  </p> </div> <div> <p>Brad and Sherri have been in the franchise world for over twenty years now. They have in depth experience about public relations and how to help companies achieve greatness through various platforms. They share in this episode many contributing aspects. One being the major changes they have noticed over the years in the way that PR can affect franchises. They share their insight on the importance and success their company brings to franchisees.  </p> </div> <div> <p> </p> </div> <div> <p>Outline of This Episode </p> </div> <div> <p>(05:54) Suppliers support and Relationships with Franchises Have an Impact </p> </div> <div> <p>(08:30) How Fishman PR Helps Their Customers </p> </div> <div> <p>(17:04) How Influencers Can Be a Businesses Backbone </p> </div> <div> <p>(20:56) The Importance of Ambassadors  </p> </div> <div> <p>(24:18) The Fishman’s Process with Helping Customers  </p> </div> <div> <p>(27:06) Talking to Franchisees Before Buying a Franchise is Key </p> </div> <div> <p>(31:19) How To Track and Obtain ROI (Return on Investment) </p> </div> <div> <p>(37:35) The Inside Look on Fishman’s Conferences  </p> </div> <div> <p>(44:42) How to Handle Second and Third Generation Involvement  </p> <p> </p> <div> <p><strong><span style="font-size: 14pt;">Public Relation Support for Franchises </span></strong></p> </div> <div> <p>This week we welcome the owners of Fishman PR, Sherri and Brad. In this show, we discuss the importance and process that public relation plays within a franchise