388: Sophisticated Marketing & Enrollment - with Charlie Parker, VP Marketing & Enrollment at ESI, Inc.

<p>We welcome YOU back to America's leading higher education podcast, <a href="https://www.edupexperience.com/" target="_blank"><strong>The EdUp Experience</strong></a>!</p> <p>It’s YOUR time to #EdUp</p> <p>In this episode, YOUR guest is <a href="https://www.linkedin.com/in/charlie-parker-94989b7"><strong>Charlie Parker</strong></a><strong>, </strong>Vice President of Marketing &amp; Enrollment Operations at ESI, Inc. - <a href="http://www.aviationmaintenance.edu/" rel="noopener" target="_blank"><strong>www.aviationmaintenance.edu</strong></a><strong> | </strong><a href="http://www.tidewatertechtrades.edu/" rel="noopener" target="_blank"><strong>www.tidewatertechtrades.edu</strong></a><strong> | </strong><a href="http://www.centura.edu/" rel="noopener" target="_blank"><strong>www.centura.edu</strong></a><strong>,</strong> YOUR host is <a href="http://linkedin.com/in/joesallustio" target="_blank"><strong>Dr. Joe Sallustio</strong></a>, aka, THE Voice of Education, &amp; YOUR special guest co-host is <a href="https://www.linkedin.com/in/jason-pfaff-210a3578" target="_blank"><strong>Jason Pfaff</strong></a>, Vice President at <a href="https://www.redventures.com/careers"><strong>Red Ventures</strong></a>, &amp; YOUR sponsor is <a href="https://page.leadsquared.com/Higher-Education-Demo-EdUp-Experience?utm_source=Partner%20Referral&amp;utm_medium=EdUp%20Experience&amp;utm_campaign=Higher%20Education%20Demo" target="_blank"><strong>LeadSquared</strong></a><strong>!</strong></p> <p>Charlie talks to us about how ESI, &amp; its growing portfolio of brands &amp; campuses, continue to bring sophistication into the marketing &amp; enrollment functions of the company. &nbsp;The trades continue to see growth, but to continue to reach an evolving student consumer, Charlie discusses how ESI is structured &amp; how they operate - it's all about relationships. &nbsp;Traditional higher education is just not a fit for every student. &nbsp;Charlie does a great job of discussing how students need to stimulate the senses to see thems