37: The Death of Sales Enablement? (w/ Scott Santucci (top SE consultant, podcaster and former Forrester)

<p>What is the state of Sales Enablement today?&nbsp; Is it thriving as a healthy practice, or faltering&nbsp;post hype-cycle?</p> <p>Ever the protagonist, this interview with Scott Santucci (former Forrester analyst, consultant&nbsp;and podcaster) will certainly cause debate and a rethinking of your sales enablement strategy&nbsp;and plans.</p> <p><a href="https://www.linkedin.com/in/scottsantucci/" target="_blank">https://www.linkedin.com/in/scottsantucci/</a></p> <p>#Forrester #research #salesenablement #evolvedselling #insidese #valueselling #contentmanagement #contentmarketing #productmarketing #hypecycle #salesoptimization #salesperformance #salesautomation #salestechnology #salestech #salestools #sellingtools #ses #ROI #frugalnomics</p> <p><br></p>