354: How to Generate 350k+ Page Views per Month Quickly - Using SEO to Build Organic Traffic with Kay Ratford

<p><span style="font-weight: 400;">In episode 354, Megan chats to Kay Ratford about the benefits of SEO tools and how to use them to build organic traffic quickly.</span></p> <p><span style="font-weight: 400;">Kay runs the UK-based food blog Flawless Food with her partner Luke. They started over 2 years ago and, using SEO strategically, they’ve grown their blog to over 600k page views a month, of which 365k is organic traffic. Kay and Luke started off with doing brand work but soon discovered that it was possible to make money by posting your own recipes. The key was: Understand SEO and do keyword research. Kay unravels her SEO journey, explaining which tools she uses, which keyword statistics she pays attention to and other SEO tips to grow your traffic within a short timespan.</span></p> <p><span style="font-weight: 400;">- If you want to make a recipe, is it being searched for?</span></p> <p><span style="font-weight: 400;">- In which region should you try to rank for?</span></p> <p><span style="font-weight: 400;">- Could you rank for something that you shouldn’t be ranking for?</span></p> <p><span style="font-weight: 400;">- If you add additional key words, your chances of ranking increase.</span></p> <p><span style="font-weight: 400;">- Batch cook recipes according to keywords for a food category.</span></p> <p><span style="font-weight: 400;">- You don’t have to use all of the keywords you can find at once.</span></p> <p><span style="font-weight: 400;">- Photography is important to increase clickthrough rates too.</span></p> <p><span style="font-weight: 400;">Connect with Kay Ratford</span></p> <p><span style="font-weight: 400;"><a href= "https://flawlessfood.co.uk/">Website</a> | <a href= "https://www.instagram.com/flawlessfooduk/">Instagram</a></span></p>