#340 Joe De Sena on Resilience for Families and the Spartan Lifestyle

<p><span style="font-weight: 400;">Action Plan:</span> <a href= "https://jimharshawjr.com/action"><span style= "font-weight: 400;">https://jimharshawjr.com/</span></a><span style="font-weight: 400;">ACTION<br /> </span> <span style="font-weight: 400;">Free Clarity Call:</span> <a href="https://jimharshawjr.com/action"><span style= "font-weight: 400;">https://jimharshawjr.com/</span></a><span style="font-weight: 400;">APPLY</span></p> <p><em><span style="font-weight: 400;">Biologically, we are inclined to seek what’s comfortable. But not Spartan founder and CEO, Joe De Sena. In fact, he runs toward it… with his family!</span></em></p> <p><span style="font-weight: 400;">After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, Joe De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle. </span></p> <p><span style="font-weight: 400;">Joe moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was there where his passion grew for ultramarathons, adventure races, and endurance events— and thus Spartan was born.</span></p> <p><span style="font-weight: 400;">With more than one million annual global participants across more than 40 countries, Spartan offers heats for all fitness levels and ages. The brand has transformed more than seven million lives since it was founded in 2010.</span></p> <p><span style="font-weight: 400;">Joe is also the New York Times Bestselling Author of “Spartan Up,” “The Spartan Way,” and his latest book, “10 Rules for Resiliency,” which</span> <span style= "font-weight: 400;">outlines his 10 principles for leading your family to True Resilience.</span></p> <p><span style="font-weight: 400;">It has been 6 years since Joe first shared his wisdom through the Success Through Failure podcast, but his values and message still ring true: discomfort results in growth.</span></p> <p><span style="font-weight: 400;">This time tho