#275: Starting from Scratch: Using Social Media, Word-of-Mouth Marketing & Building the Perfect Team to Grow Your Practice with Noha Polack

<p>The right resources will get you going,</p> <p>But the right mindset will get you far.</p> <p> </p> <p>Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Noha Polack, accomplished board-certified pediatrician and owner of Progressive Pediatrics. From working for a bankrupt business to growing her own, Noha's story is an inspiration for all entrepreneurs. Tune in to learn about the life lessons she'd developed over years of trial and error.</p> <p> </p> <p><strong>3 KEY POINTS:</strong></p> <ol> <li>Build your brand.</li> <li>Hire the right people.</li> <li>Always go beyond when serving clients.</li> </ol> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li>22 years ago, Noha decided to create her own work environment after experiencing unfavorable working conditions.</li> <li>Marketing was different back then. Noha did face-to-face speaking engagements in childbirth education classes to market herself.</li> <li>Back in 2009. Noha took on a mutual friend's business and grew it significantly.</li> <li>Noha boosted her Social Media presence through YouTube videos and Facebook Live videos.</li> <li>Find a superstar for your front desk with an intelligent, understanding, and eloquent voice.</li> <li>Find physicians who mesh with your mindset so there's consistency in your practice.</li> <li>When hiring people, no one finds the right fit right away. It takes a little trial and error.</li> <li>When hiring, ask them what they want from the job besides money. If money is all they want, that's not the right fit.</li> <li>Post about other things aside from your primary practice.</li> <li>Noha highly recommends listening to the EntreMD Podcast by Dr. Una, as she considers it to be greatly instrumental in her journey.</li> <li>To avoid burnout, remember to take care of your health by taking frequent rests.</li> </ul> <p> </p> <p><strong>TWEETABLE QUOTES:</strong></p> <p>“Go one or two steps beyond what others are doing.” – Noha Polack</p