#238: Encouraging Others to Spend More Time Outdoors with Alex Duncan, USMA ‘13

<p style="text-align: center;"><em><span style= "font-weight: 400;">“We are an outdoor furniture company that is on a mission to help people spend more time outdoors. My co-founder and I think there is something special about spending time outdoors with the ones you love. From personal experience, those are the most special memories whether it’s dining outdoors or sitting around a fire pit or even watching college football on a Saturday. If you’re doing it in an outdoor area, it just feels different.”</span></em> <span style="font-weight: 400;">- Alex Duncan (USMA ‘13)</span></p> <p><span style="font-weight: 400;">Alex Duncan is an Army Veteran and the Co-Founder of Outmore Living, a company on a mission to encourage people to spend more time outdoors through innovative and timeless furniture design that utlizes experience-enhancing technology to make spending time outside more comfortable and enjoyable. Founded and based in Austin, Texas, the company is on a mission to foster deeper connections between family and friends, enrich experiences through innovation, and highlight the direct relationship between outdoor spaces and well-being.</span></p> <p><span style="font-weight: 400;">In this episode, we discuss:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The mission behind Alex’s company, Outmore Living </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Outmore Living’s innovative products work</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why direct-to-consumer marketing is Outmore Living’s primary sales strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How a perceived failure can become your company’s biggest win</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Advice on everything from establishing a successful partnership to winning a pitch competition</span></li> </ul> <p><span style="font-weight: 400;">Alex also shares what the journey from product design to mar