#205: Loyalty Insights from the IKEA Family Club (Short Summary Show)

<p>"Let's Talk Loyalty" is today looking back on our conversation with IKEA's global vice president of loyalty, <a href="https://www.linkedin.com/in/aaron-mitchell-29144038/" target="_blank"><strong>Aaron Mitchell</strong></a><strong>.&nbsp;</strong></p> <p>As one of the world's most iconic retail brands, IKEA boasts 156 million members of its Family Club worldwide, a programme that brings the very best of the IKEA brand to its customers.&nbsp;</p> <p>The <a href="https://www.ikea.com/us/en/ikea-family/" target="_blank"><strong>IKEA Family Club</strong></a> focuses on community and creating emotional loyalty with customers, with the intention to create value, deepen relationships and personalize interactions with customers.&nbsp;</p> <p>Listen to learn what we learnt from Aaron Mitchell and IKEA.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="//www.letstalkloyalty.com/70" target="_blank">Episode #70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty</a></p> <p>2) <a href="https://www.linkedin.com/in/aaron-mitchell-29144038/" target="_blank">Aaron Mitchell on LinkedIn</a></p>