196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Priscilla McKinney, CEO of Little Bird Marketing and host of the</span> <em><span style= "font-weight: 400;">Ponderings from the Perch</span></em> <span style="font-weight: 400;">podcast. As you will hear in our conversation today, I love how thoughtful Priscilla and her team are about those brain associations and little play on word moments, like calling the podcast "Ponderings From the Perch" when the company is "Little Bird" Marketing, which is, of course, an extension of the benefits of word of mouth and the saying that "a little birdie" told you something. (Did you see how I extended that in the art for this episode…?)</span></p> <p><span style="font-weight: 400;">This builds upon Dan Gingiss' insights on creating remarkable experiences that people can't wait to share and his WISER framework. It is witty and engaging to have little easter eggs like this. It helps people feel like they know you and want to connect more. Priscilla and I talk about this, her background in anthropology, how that helps her bring the “human factor” back into brands, and so much more during our conversation today. You don’t want to miss it!</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:41] Today I am very excited to introduce you to Priscilla McKinney, CEO of Little Bird Marketing and host of</span> <em><span style= "font-weight: 400;">Ponderings from the Perch</span></em> <span style="font-weight: 400;">podcast. </span></li> <li><span style="font-weight: 400;">[03:35] Priscilla shares about herself and her background. She studied cultural anthropology and is now a CEO of a digital marketing agency.</span></li> <li><span style="font-weight: 400;">[04:27] Every company should have a clear and effective marketing plan. Forget what everyone else is doing and think about what you need to do to drive revenue. </span></li> <li><span style="font-weight: 400;">[06:51] Priscilla found herself i