#155: Speak the language of your audience. Christine Kiefer, RIDE Capital

<p><em>"You don’t have to be 65 to live your dreams,“</em> believes our guest. Her business is all about giving people this opportunity much sooner in life, by helping them to build wealth.</p> <p><a href="//linkedin.com/in/christinekiefer" target="_blank">Christine Kiefer </a>is the co-founder of<a href="https://www.ride.capital" target="_blank"> RIDE Capital</a>. RIDE is a private bank for the digital age that helps customers structure their portfolio in an optimal and tax-efficient way. Customers already trust RIDE with close to a quarter of a billion Euros in assets - a massive amount for a four year old company. This was made possible through great communication and messaging.</p> <p>Christine Kiefer also founded <a href="http://www.fintechladies.com" target="_blank">Fintech Ladies</a>, a network for women involved in digitalisation and innovation in finance. This year she also joined Angelinvest as a venture partner.</p> <p>In episode #155, Christine shares:</p> <ul> <li>The unusual way she met the perfect co-founder, <a href="//linkedin.com/in/felixschulte" target="_blank">Felix Schulte</a></li> <li>How to create a virtuous cycle of communication</li> <li>Why speaking the language of your audience is the key to a successful communications strategy</li> <li>How to be a better founder</li> <li>Her secrets to building an engaged community</li> </ul> <p>Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: <a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535"><u>https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535</u></a></p>