#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link: https://bit.ly/3owfIF8 Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data analysis: https://zln.do/34B4Lep