#137 - Closing Deals With Liston Witherill, The Host of Modern Sales Podcast

<p><span style="font-weight: 400;">Today is an exciting day in our cold email outreach podcast, because we have Liston Witherill, the host of Modern Sales podcast, a fabulous source to learn more about closing deals. Liston is joining us with a background in psychology, behavioural economics and tons of sales studies to tell us what happens after our prospects reply with interest. Enjoy!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can develop trust with a new person</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The indicators that are showing that someone is trustworthy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Creating and meeting expectations in relationships </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Making and keeping promises in order to build trust</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Keeping the client’s best interest in mind</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should use “Why me?” question</span></li> </ul> <p><span style="font-weight: 400;">Be sure your leads will check you out online before you call, so make sure your LinkedIn and websites are professionally updated and relevant to your audience.</span></p> <p><span style="font-weight: 400;">Ask questions and be consistent to start building trust with new prospects.</span></p> <p><span style="font-weight: 400;">Don’t pitch in your first discovery call. Use it to find out if a second call makes sense.</span></p> <p><span style="font-weight: 400;">Be transparent about your strengths and weaknesses throughout the call. </span></p> <p><span style="font-weight: 400;">If you use these tips to find out what is important to your prospect, the proposal should be just a formality. This way you will reduce the number of people who do not get back to you for sure.</span></p> <p><span st