#119 | Figuring out how to build a more just world with guest Greg Gonzalez [Youth To The People] | Free and Figuring It Out

<p><span style="font-weight: 400;">We are delighted to welcome to the podcast Youth To The People Co-Founder Greg Gonzalez who, along with his cousin Joe Cloyes, founded YTTP in 2015, a pro-grade vegan skincare brand which is sustainably made in California. And is the first man to appear on the show since we began nearly 2 1/2 years ago!</span></p> <p><span style="font-weight: 400;">“Our family of women were at the heart and soul of the brand, beginning with our grandmother Eva who was not only a pioneer in professional-grade skincare, but a dominant force in our lives. When our grandmother retired, she passed on the business and work ethic to our Aunt Lori and Greg’s mom Lisa, who are our mentors. Today, we continue our family’s legacy, which shapes our standard for innovation.”</span></p> <p><span style="font-weight: 400;">In this interview filled with brilliant insight and great advice we discuss...</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The journey of Youth To The People which began with Greg’s grandmother in 1960’s who had to battle with gender inequality to grow the business (2)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Women continuing to be a big part of the brand (5)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The origins of the name and the brand and a conscious effort to create change (7.5)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Greenwashing and educating around sustainability (12)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mindful activism and what Greg has experienced in his own life which has led to the strong foundation of YTTP (15.5)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Discussing the heart and soul of business (19)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;