117. The Essential Nutrients and Vitamins You Need for Every Stage of Womanhood (from Conception to Pregnancy to Postpartum) Plus Giving Birth While Launching a Company with Victoria Thain Gioia, Co-Founder of Perelel Health

<p><span style="font-weight: 400;">Victoria Thain Gioia is the co-founder of Perelel Health, the first and only OB/GYN-founded vitamin brand offering clean, targeted nutrition for each distinct stage of a woman’s reproductive life cycle. </span></p> <p><span style="font-weight: 400;">Tori holds an MBA from Harvard Business School and has a background in Finance and Strategy working for many eCommerce companies like Olive & June, Carbon 38 and the Honest Company.</span></p> <p><span style="font-weight: 400;">But on top of it all, Tori is the mom to 3 littles ones ages 4 and under.</span></p> <p>In this episode, Victoria and I chatted about</p> <ul> <li>How she launched a company mid-pandemic with 3 kids ages 3 and under (including giving birth a week before launch)</li> <li>How she and her co-founder, Alex started with a mission (not a product) to create a company that helped millennial moms where they’re at and then figured out which idea to pursue.</li> <li>Victoria’s journey through motherhood and how her child’s cleft inspired the launch of Perelel Health</li> <li>How to create a product and brand that you can trust</li> <li>Why they launched with 5 vitamin products vs. 1 and why the brand, story and customer’s journey played a huge role in their overall launch strategy</li> <li>The important nutrients and vitamins you need during each stage of pregnancy and postpartum</li> </ul> <p><span style="font-weight: 400;">Perelel's targeted vitamins support a woman's health through all stages of motherhood from conception to each trimester of pregnancy to postpartum and beyond. They even just released a new formula targeting PCOS!</span></p> <p><span style="font-weight: 400;">To learn more and if you're interested in trying out Perelel, go to <a href= "https://perelelhealth.com">https://perelelhealth.com</a> and use the code <strong>ONACALL20</strong> for 20% off your first month.</span></p> <hr /> <p><strong>Follow Victoria at</strong></p> <ul> <li><span style="font-weight: 400;">Website: <a href= "https://perelelhea