104. The Rise of the Inbound CEO: Here’s Why Founders Need to Tell Their Story with Marti Sanchez

<p><span style="font-weight: 400;">The sales first approach isn’t going to cut it anymore.</span></p> <p><span style="font-weight: 400;">When the market is filled with stiff competition, it’s time to bring out your key differentiator- your CEO.</span></p> <p><span style="font-weight: 400;">For today’s show, I finally have the real proof why content is king. Inbound CEO Marti Sanchez shares with us what he does and how he helps B2B CEOs build their personal brands and create trust through high-quality content.</span></p> <p><span style="font-weight: 400;">Listen to this episode and find out why content is definitely king!</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Marti went from ghostwriting to personal branding for CEOs</span> <strong>[02:02]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why content is important for founders</span> <strong>[08:09]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Content is about providing value and building trust</span> <strong>[10:05]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Everyone has ideas, execution is what matters</span> <strong>[11:41]</strong> <ul> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Start with 1-2 long-form pieces to build trust</span> <strong>[16:22]</strong></li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How early-stage founders can get started on content</span> <strong>[13:32]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Speed of execution is key</span> <strong>[18:17]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Inbound revenue should be the only metric you look at</span> <strong>[21:23]</strong></li> <li style="font-weight: 400;"