10. How to Have a £20k Christmas in Your Jewellery Business with Jessica Rose

<div class="">This week I’m excited to share with you a strategy and 6-month plan for having a £20K Christmas in your jewellery business this year. Christmas is traditionally the busiest time of year for jewellers and 2020 will be no exception. I talk you through the different things to focus on each month from now until December to prepare for your Christmas sales, connect with your customers and smash your targets.</div> <div class=""> </div> <div class=""> </div> <div class=""><strong class="">EPISODE RECAP</strong></div> <div class=""> </div> <ul class=""> <li class="">The income you bring in is directly related to the goals you set and the strategy you put into action for yourself (1:31)</li> <li class="">My first task for you today is to think about what you’d like to achieve (2:27)</li> <li class="">I want to talk you through a six month plan to work through before the holiday (5:17)</li> <li class="">In an ideal world, we’d start in July with a <em class="">Planning Month</em> (5:37)</li> <li class="">Next is August, which is the <em class="">Making Month</em> - what are you going to make to sell this year? (7:26)</li> <li class="">If you have a pen and paper, write down the following: (12:16)</li> <li style="list-style: none; display: inline;"> <ul class=""> <li class="">My income target is _____</li> <li class="">I plan to sell this many pieces in total _____</li> <li class="">My average price per piece is _____</li> <li class="">Therefore this month I need to make _____</li> </ul> </li> <li class="">September is <em class="">Photography Month</em> (14:17)</li> <li class="">Next is October, which is <em class="">Web-shop Month</em> and we’re opening the doors to your online shop (18:25)</li> <li class="">Moving on to November which is the <em class= "">Selling Month.</em> This is when things get serious (22:04)</li> <li class="">I’m going to run through some marketing ideas for you (26:00)</li> <li class="">I wanted to talk to you a little about the “sales combination” which is what leads to a sale onli